Worten Supercup is an initiative inside Worten Winners that was built to challenge Worten's stores to compete against each other, to see which one is best in sales (%), in a soccer narrative. My role was to create the visual identity in 2018 and re-create it in 2019. Besides that, I was responsible to make every motion design piece as well.
Opening 2019
Supercup 2018 & Supercup 2019 comparison
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/bdc558f8-ba6c-4b35-ac59-379cf1b16939_rw_1920.jpg?h=e1f7bc0bf9c242e3200326dc91e43296)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/0a0ab955-8669-40e0-8dac-c9088e4d7ef5_rw_1920.png?h=1d170a5b8c9cc8391e688c2e28a498ef)
Rules and dynamics
Betcup
Print flyer
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/aefc7072-7513-4c9e-8228-e7d4aa6a8c9b_rw_1920.jpg?h=738361479d9910362dc7d5a6240d7b5b)
Styleframes
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/23d69e60-31ef-4a1b-aaeb-ba6e15c8e925_rw_1920.png?h=cb3e7320a6d34ec318a015ee13e6e6f2)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/a94061e7-7f99-45c1-95fa-b0153ce4d1eb_rw_1920.png?h=93e428c961ad60c4d5e7e1e4064ffca3)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/441fdacc-3ef5-4bf2-aaa8-62f71ff6f62a_rw_1920.png?h=4c985a98c49720cc20d597d8329e33d6)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/4723b5c9-0267-4ded-81ff-51d01f237ee9_rw_1920.png?h=fe0e0ad578588eaa168317bb844eb108)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/9868b336-778c-4804-9443-9ccf0f5bb1d2_rw_1920.png?h=2c568d0f20be8fc7b3eecb1873c4be70)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/90ba0a14-2c6d-4fa0-a2c2-cdca3c1ae081_rw_1920.png?h=ccc8eed170822c863da3800a8706a751)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/ff87346d-a4a4-4e25-a6db-ad4266b66473_rw_1920.png?h=d688dacbc00608705444931490e77eaf)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/54dd2f4a-08bc-4d11-8f13-f56198f33ac0_rw_1920.png?h=22acd026af201aa0f8b5b0335e0eb9f8)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/ac80f9f8-0d94-41de-a68e-66632e89d9ca_rw_1920.png?h=88f0a44fbeb472ba126b9b6891188e5c)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/57c0f8a4-987a-43ed-a169-a172ee748f7f_rw_1920.png?h=51663002c50b449c5178cb174548487d)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/4e8ff0f6-e39d-4d8a-ba99-7b453c6a0511_rw_1920.png?h=c1e2eb233a34e5936ff46fbf66b1553c)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/a871edfe-75c2-498a-ba61-510faea68285_rw_1920.png?h=ec3f71efdad0fc9221d98655bbdd9fb6)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/2a7b5234-6c6d-41bd-8db9-cdc72d00cc51_rw_1920.png?h=c8fb6ac64c25e9079c9ba51c6089f879)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/8837f86a-2654-4a07-9305-b90e8642c97a_rw_1920.jpeg?h=76abfe6aeb7c10040443e980a990d510)
Credits
Client: Worten
Year: 2018
Agency: Fractal Mind
Art Direction: Filipe Cordeiro
Year: 2018
Agency: Fractal Mind
Art Direction: Filipe Cordeiro
Motion Design & Animation: Filipe Cordeiro
UX/UI: João Pinto Paulo
Gamification Design: Fractal Mind
Web Development: Fractal Mind
UX/UI: João Pinto Paulo
Gamification Design: Fractal Mind
Web Development: Fractal Mind
All rights reserved to WORTEN.