The Beautiful System was my entry for the RSA 2020 Awards for the brief 09-Moving Pictures. The brief's challenge was to produce an animation to accompany one of two selected audios. I chose the first audio, which was called Fashioning a Circular Future by Make Fashion Circular. The Beautiful System is a wake-up call to all designers on how to create new approaches that make the fashion industry an example of sustainability.
Styleframes
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/82261268-96d1-43c2-b9bb-9d2f8ccc8350_rw_1920.png?h=1fcce5623e18bf0df335c7367cf38e0f)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/67d9094d-1b4d-4a0c-bc2c-3fb42bc3f260_rw_1920.png?h=9bbb5abead3e76c58ea93ee8fb8a2524)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/35c05db7-7782-4c41-a1c8-1ec6c2003d78_rw_1920.png?h=d62e5b16a5e03cc3edab6473a6dab22a)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/e6e28b61-63e5-4a8a-ba0f-c13c700b0490_rw_1920.png?h=e00810c36501536d3c011c679a8a5ae0)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/11fd344e-f3d8-4922-9c56-f83cd41ce139_rw_1920.png?h=eec81a3205a98e621bbee087e6f5d740)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/21f47ab7-d7bc-4cd1-9279-5be8f29cad7b_rw_1920.png?h=d00894f9ac0da13f6053e8d42e0df9a0)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/62605497-d74f-40fc-978e-eefea76da68a_rw_1920.png?h=39c985ca22b1f0985867598f3bf142d8)
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![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/ad39b1e1-0d34-4309-bcc6-a3288d04a4dd_rw_1920.png?h=a1cd16f67339bad6da8fc3740a477ae1)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/4c634a06-a3cb-4e6c-984f-216a24d0d3ec_rw_1920.png?h=8134abc73605fb7882ddf6ff561586c6)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/c3594d0b-d4bd-487f-88c3-9c88edec5d00_rw_1920.png?h=07e285a3274efbcdd0297a10ce2d5a90)
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![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/a870243a-ae24-4e4d-a98b-c3d7bb6282dc_rw_1920.png?h=2785f92328e62dcbb9de3c4a7b339b8d)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/2b5a3cfe-da4e-4acf-bc4f-367f09031e94_rw_1920.png?h=622de80898ce51698bfc66317c2172cb)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/39f22b6e-1da9-43ef-8b72-90e0f5df5e2e_rw_1920.png?h=42614f44d5c9663bc898c2b70be86df7)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/3c0ab3dd-cf8b-48f5-ad41-45ec4fc3399d_rw_1920.png?h=35bc984adea53eb3439d708f2ebd76c0)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/daef8726-eed2-4f82-914a-4ad4cd9950b7_rw_1920.png?h=7653f4cf962000412e880010ea64c870)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/bde1774a-3e70-4999-b4d3-a16f149eb960_rw_1920.png?h=b9610369f2e71c90bb107960ae4253aa)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/7b3a043d-a81c-410e-aade-636218836d54_rw_1920.png?h=ea64e6790f5cd09bfbcf87e3b0e168dc)
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![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/43b17762-c4c6-4824-b5a5-01f24020a74b_rw_1920.png?h=31e642adb4af2d230b3ecd89e844c72d)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/2ecef2b8-0efd-470f-9bc5-dd8824ba7944_rw_1920.png?h=c303591f5529fe77fd50890f3ab055c3)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/91266626-be17-4e15-8133-59bb7b6805f9_rw_1920.png?h=8f51945728da6bf70de9395d9a632b0d)
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/02948423-778b-49a0-bab3-c41be9945c7f_rw_1920.png?h=36921559a1c6feae47987ec1c49b806c)
Process
The process started with bulding the visual narrative that would play along with the audio. It began with rough sketches and evolved to a storyboard that would serve as a guide to start the animation. Since the audio talks about the role of a designer in building a better system for a more sustainable fashion industry, it made sense to add a human element. That’s why the human hand appears, as it gives the idea of creation, almost as the Hand of God, because we’re the only ones who can make a difference.
Early sketches
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/1561c229-a921-4096-be7f-08dbe841435f_rw_1200.png?h=93009d9c0c88cfd3333ad2ead9852e88)
Storyboard
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/7a1ad9f4-52ad-4b4a-80bd-4514443ac42d_rw_1200.png?h=9edeb6c8b10a802a8aa3ea1090dc9ed8)
The look development was based on 3 principles: illustrated objects to clearly communicate ideas, vibrant colors to make the animation more alive and grainy textures to give more detail and personality to the final composition.
Early styleframes
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/ea8f167a-1c4e-4d46-b567-7c51abfcef1c_rw_1920.png?h=ec8ff91f24a68196307342289c0c970e)
Final version
![](https://cdn.myportfolio.com/b9cc7748-970c-4765-a145-b58292e9575e/d8c498b8-0240-4c1b-8012-fd2b08b91e4e_rw_1920.png?h=ebec81c77bfbeafed0a5166788a69e06)
CREDITS
Year: 2020
Audio: Make Fashion Circular
Concept, Design & Animation: Filipe Cordeiro
Audio: Make Fashion Circular
Concept, Design & Animation: Filipe Cordeiro